Atria invited its German trading partners to Hamburg. On board the Cap San Diego, the merchants of EDEKA and REWE were able to exclusively test new products of the supplier from Sein?joki and enjoy an extraordinary evening with Finnish specialties.

In bright sunshine and midsummer temperatures, more than 30 guests from the German food retail industry gathered on the Cap San Diego last week to enjoy a special evening of Finnish hospitality aboard the famous ship at Hamburg's Landungsbrücken. Visitors were also able to exclusively test new products that Atria plans to introduce to the German market in the future, including grilled sausage variations as well as chicken and beef products. The merchants were welcomed by Sini Vahtera (Export Manager Atria Finland Ltd) and her team.

Atria has been active in German food retailing since 2020. The EDEKA markets G?rge (Braunschweig) and Haynuga (Elmshorn & Norderstedt) were the first to include the Finnish producer's meat in their product range. Atria Foods is now available at 56 EDEKA and REWE stores in Schleswig-Holstein, Hamburg, Bremen, Lower Saxony, Saxony-Anhalt, Mecklenburg-Western Pomerania, Brandenburg and Berlin.

Atria is celebrating its 120th anniversary this year. The tradition-rich company is the largest producer of beef, pork, poultry and convenience products in Finland. Atria’s meat is always 100% Finnish origin. The animals are raised with care and in pleasant living conditions on Atria family farms, they drink the same pure water as humans and are fed with high-quality supplementary feed from Atria's own feed mill. The original Finnish nature and healthy animals are the secret for the pure taste of Atria’s products.